We created the fashion site StyleCrawler to unearth emerging global trends. The tone was humorous and irreverent, appealing to the esoteric fashionista and mocking the mainstream fashion world. Much of the content was straight satire, but we intermingled actual retail products, wrapped in the same language. These were brand stories stepping beyond cookie-cut fodder, creating a refreshing angle that clients used across their social platforms.
This article was written for MB&F – an ultra high-end Swiss watch manufacturer. The piece provided them with an alternative voice and valuable social content.