Scotts Menswear is a British fashion label appealing to young males.
They wanted to drive more traffic to their online retail site by creating a culture microsite.
I developed strategic content, connecting influencers and creating compelling and edgy content that would entice potential customers.
The Scotts Menswear branded site has been a huge success with now over 200k social following.
Here’s an interview with The Sleaford Mods. I managed to get them onboard just prior to their explosion into the mainstream.