Scotts Menswear is a British fashion label appealing to young males.
They wanted to drive more traffic to their online retail site by creating a culture microsite that covered relatable topics, implanted with brand cues. Articles included anything from footballer interviews, nostalgic film reviews to music features.
I developed strategic content, connecting influencers and creating compelling and edgy and irreverent content that would entice potential customers.
The Scotts Menswear branded site has been a huge success with now over 200k social following.
Here’s an interview with The Sleaford Mods. I managed to get them on board just prior to their explosion into the mainstream.