Native Content


Seth Troxler is one of the world’s most popular DJs with a huge global fan base. In addition to his musical talent, his quirky antics and viral Youtube clips have catapulted his career. He infamously appeared naked in a promo video for the Eastern Electric Festival, where his portly physique stirred up both adulation and mockery. His management company wanted to leverage the furore, and we discussed a native article.

I came up with a retort to the cheap schoolyard jabs, questioning our body image ideals and suggesting he would have been sexually revered in a different era.

This piece was published in Sabotage Times, the UK based men’s culture online magazine.