The video gaming world wanted to celebrate the legendary Amiga Games Console, with a special compilation of original gaming music, remixed for the modern age. We collaborated with Allister Brimble, one of the forefathers of gaming music, to create some hype for a Kickstarter campaign and promotion for the following commercial release.
We devised biographical articles about Allister and his ascent from a provincial nobody to gaming superstar. We steered away from being blatantly promotional, rather telling his story, creating intrigue and ultimately leading readers to discover the product for themselves.
This article was placed in VICE following the Kickstarter campaign. Traffic to the project spiked during the articles shelf-life, with sales peaking over the following weeks.