Taj Foods: Create a campaign to increase user engagement


Taj Foods is a multi-national food brand and leader in high-end rice.  They wanted to drive traffic to their website and increase online sales.

I came up with the concept of Rice Diaries – a stand-alone microsite that started conversations and encouraged recipe submissions with a strong emphasis on competitions/giveaways.

I produced the taglines,  copy for the website and social marketing, plus the video content. The site has since been absorbed into their main site.

“We’re on a mission, searching the world for the best rice recipes and stories.
We invite everyone from home-cooks to professional chefs to open the kitchen doors and share their secret recipes, experiences and stories”

Here’s a social video:


A recipe video: