Taj Foods is a multi-national food brand and leader in high-end rice. They wanted to drive traffic to their website and increase online sales.
I came up with the concept of Rice Diaries – a stand-alone microsite that started conversations and encouraged recipe submissions with a strong emphasis on competitions/giveaways.
I produced the taglines, copy for the website and social marketing, plus the video content. The site has since been absorbed into their main site.
“We’re on a mission, searching the world for the best rice recipes and stories.
We invite everyone from home-cooks to professional chefs to open the kitchen doors and share their secret recipes, experiences and stories”
Here’s a social video:
A recipe video: